Book Details

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The High-Purpose Company: The Truly Responsible (And Highly Profitable)Firms That Are Changing Business Now

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About the Book

Illustrated with profiles of dozens of major companies, the book enables readers to easily distinguish between true and corporate responsibility, and uncovers a groundbreaking process for achieving total corporate health. In The High-Purpose Company, corporate strategist and researcher Christine Arena shows that some extraordinary companies are driven by purpose, whereas others simply pretend to be. The High-Purpose Company draws a clear line in the sand, enabling readers to easily distinguish between these two groups-and make a giant leap forward. Using a groundbreaking methodology, Arena and her research team conducted thousands of hours of analysis on the corporate social responsibility (CSR) practices of 75 well-known firms. The surprising results of the study defy long-held myths, rewrite rules, reframe strategic priorities, and reveal a new breed of business. Real CSR is about change, not charity. The High-Purpose Company uncovers this and other truths, and guides readers through the step-by-step process that is currently embraced by the world's most forward-thinking firms.

Product Details

  • ISBN: 9780060852078
  • ISBN 10: 0060852070
  • Imprint: HarperCollins - US
  • On Sale: 21/03/2007
  • Pages: 304
  • List Price: 45.00 AUD
  • BISAC1: Economics, finance, business & management / Business & management

The High-Purpose Company: The Truly Responsible (And Highly Profitable)Firms That Are Changing Business Now by Christine Arena

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