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Laura Ries

Al Ries and his daughter and business partner Laura Ries are two of the world's best-known marketing consultants, and their firm, Ries & Ries, works with many Fortune 500 companies. They are the authors of The 22 Immutable Laws of Branding and The Fall of Advertising and the Rise of PR, which was a Wall Street Journal and a BusinessWeek bestseller, and, most recently, The Origin of Brands. Al was recently named one of the Top 10 Business Gurus by the Marketing Executives Networking Group. Laura is a frequent television commentator and has appeared on the Fox News and Fox Business Channels, CNN, CNBC, PBS, ABC, CBS, and others. Their Web site (Ries...

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Author Extras
Books
War in the Boardroom War in the Boardroom
Renowned business gurus Al and Laura Ries give a blow-by-blow account of...
The Origin of Brands The Origin of Brands
What Charles Darwin did for biology, Al and Laura Ries do for branding....
The Fall of Advertising and the Rise of PR The Fall of Advertising and the Rise of PR
Bestselling authors and world-renowned marketing strategists Al and Laura...

Blog
Monday, February 06, 2012
Super Bowl of Advertising - 2012
While the gridiron battle between the New York Giants and the New England Patriots was close, the advertising battle on the tube was not. The Super Bowl battle for commercial success might better be described as a mixture of the old classics, the new stuff, the overly sexy and the over the top.