Sally Hogshead
Sally Hogshead helps world-class businesses develop messages that influence and persuade consumers, partners, and employees. Starting out as one of the most award-winning advertising writers in the country, she is today a world-renowned brand consultant and speaker, leading keynotes for companies such as Starbucks and Microsoft as well as innovation workshops. As a creative director, she develops fascinating ideas for both Fortune 500 companies and start-ups. Hogshead and her work have been featured in the New York Times and on the Today show, CBS, ABC, and MSNBC.
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Author Extras
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Fascinate
What triggers fascination, and how do companies, people, and ideas put...
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Thursday, March 04, 2010
Seth Godin, Dan Heath, and questions about fascination from The Art of Marketing
The Art of Marketing conference was an extravaganza of big ideas and zesty commentary, with 1,600 participants and six speakers in a single day, including Seth Godin and Dan Heath.
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