Al Ries from HarperCollins Publishers Australia
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Al Ries

Al Ries and his daughter and partner, Laura Ries, are two of the world's best-known marketing consultants. Their Atlanta firm, Ries & Ries, works with many Fortune 500 companies. They are the authors of The 22 Immutable Laws of Branding and, most recently, The Fall of Advertising & the Rise of PR, which was a Wall Street Journal and BusinessWeek bestseller.
Author Extras
Books
The Origin of Brands The Origin of Brands
What Charles Darwin did for biology, Al and Laura Ries do for branding....
The Fall of Advertising and the Rise of PR The Fall of Advertising and the Rise of PR
Bestselling authors and world-renowned marketing strategists Al and Laura...
The 22 Immutable Laws of Branding The 22 Immutable Laws of Branding
This marketing classic has been expanded to include new commentary, new...

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