The Art Of Social Selling: Finding And Engaging Customers On Twitter, Facebook, Linkedin, And Other Social Networks

by Shannon Belew

On Sale: 17/12/2018

Format:

About the Book

Companies that aren't selling socially... are selling themselves short.

Social media platforms such as Facebook, Twitter, LinkedIn, and Pinterest are changing the way consumers make purchasing decisions . . . and tapping into these online communities has become a necessary part of any integrated sales strategy. Citing enlightening research and real-world examples, this smart, practical guide presents readers with a detailed methodology for growing sales and expanding their customer base using social media. Readers will learn how to:

  • Use content and conversations to build online relationships that transition to sales
  • Execute realistic sales strategies for each of the major social media platforms
  • Spot social media trends that may influence future buying behaviors
  • Sell online in B2B and B2C environments
  • Turn social shares (likes, favorites, +1s) into social sales
  • Set tangible goals
  • Use online tools and analytics to track social influencers and identify relevant conversations as they are happening

Complete with a chapter dedicated to capturing mobile sales-a segment poised to explode as the adoption of smartphones and tablets grows - The Art of Social Selling is essential reading for every sales professional.

Product Details

  • ISBN: 9780814433324
  • ISBN 10: 0814433324
  • Imprint: AMACOM - US
  • On Sale: 17/12/2018
  • Pages: 272
  • List Price: 29.99 AUD
  • BISAC1: Economics, finance, business & management / Sales & marketing

Biography

Shannon Belew is a digital marketing advocate and top-selling author of Starting an Online Business for Dummies, All-in-One. She currently manages the online marketing and lead-generation efforts for a global IP telephony company. Her blog, OnlineMarketingToGo.com, focuses on topics including social media, social selling, mobile strategies, and content development.


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