The Innovative Sale: Unleash Your Creativity For Better Customer Solutions And Extraordinary Results

by Mark Donnolo

On Sale: 18/11/2019



About the Book

When it comes to strategies, salespeople usually veer toward one of two extremes: operating analytically...or by the seat of their pants. In this groundbreaking book on sales creativity, readers will learn how to integrate the right-brain aptitude for innovation with the left-brain affinity for logic and process. The result is a fresh, dynamic approach that addresses customers' needs while expanding the salesperson's entire way of thinking. Packed with real-life examples and powerful principles, The Innovative Sale reveals how to: ∗ Define the sales challenge ∗ Question assumptions and look for ways to reframe the problem ∗ Mine unrelated situations for fresh solutions ∗ Get comfortable with feeling lost as you explore new directions ∗ Break some rules and learn to "grow with the flow" The Innovative Sale draws on the work of pioneering geniuses in design, architecture, and the arts to help salespeople develop a predictable creative process. With the tools and tips of this game-changing book in hand, they'll unleash their own unique powers of intuition and innovation, and land more sales than ever before-in ways they never imagined possible.

Product Details

  • ISBN: 9780814433478
  • ISBN 10: 0814433472
  • Imprint: AMACOM - US
  • On Sale: 18/11/2019
  • Pages: 288
  • List Price: 49.99 AUD
  • BISAC1: BUSINESS & ECONOMICS / Sales & Selling / General


Mark Donnolo is a managing partner of SalesGlobe and founder of the SalesGlobe Forum. He has over 25 years of experience as a leading sales effectiveness consultant with companies such as IBM, Office Depot, LexisNexis, Comcast, KPMG, Iron Mountain, ATT, and Accenture.

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